And unfortunately, Bing’s limited search index and mediocre query logic serve as the basis for most other alternative search engines, including the darling of privacy zealots, DuckDuckGo. Even a company as large as Microsoft with its deep pockets and massive human and technical resources has failed to turn its Bing product into a compelling alternative search engine. Unfortunately, the alternatives up until now have been sadly lacking, and Google continues to be the defacto search engine by a massive margin. I can’t shake the feeling that Google is wielding its massive trove of personal information and its artificial intelligence prowess with a view to taking advantage of me instead of offering me better service. However, I have become increasingly frustrated with Google’s search performance, and its commercial focus is increasingly imposing and overt. As mentioned in previous articles on this site, I am a pragmatist, not a privacy pundit. I’m genuinely excited about Brave Search. Since my last in-depth comparison review of search engines in 2020, there are two new and very promising options: Whoogle, designed as an anonymous proxy to Google, and Brave Search, which is a new and independent search engine that we’ll review in this article.
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